Stance Socks

the challenge…

Stance Socks needed a campaign for a branded partnership with a Star Wars film. Stance wasn’t the only CPG brand entering the marketplace with socks and the brand’s budget was much smaller compared to competitors like Target. We needed to pull from three levers to build this campaign: organic social, influencers and a microsite dedicated specifically to Stance’s Star Wars socks. Furthermore, everything we built had to be catered to hardcore Star Wars fans.

my contributions

• Influencer strategy for unboxing promos

• Social media strategy for commerce rollout

• Led to No. 1 sales day in Stance history

• Won gold at Cannes

• Won gold at The One Show